Are you feeling like your content strategy isn’t giving the desired results? If you’re facing a dip in engagement or an overall decrease in performance, it’s likely due to a lack of optimization of your underperforming content. With so much competition online, it’s essential that businesses carefully monitor their content performance and adjust their strategies accordingly. Luckily, there are several steps you can take to improve any weak spots — from leveraging data-driven insights to repurposing existing posts into new formats. Read on for David Skriloff’s tips on how to optimize underperforming content and get back on track with a successful digital media presence!
David Skriloff On How To Optimize Underperforming Content
1. Improve Your Content Quality: According to David Skriloff, content quality is the foundation of successful content marketing, and it’s important to make sure that your content is as good as possible before launching a distribution effort. Improving the quality of your content means taking the time to do thorough research on the topics you’re writing about and making sure they’re accurate and up-to-date. Additionally, use engaging language that will capture readers’ attention, create compelling visuals to bring your words to life, and include relevant links to other pieces of content or industry news.
2. Optimize Your Title Tags: Title tags are the titles associated with each web page on your website and can help search engine crawlers identify what kind of content each page contains. By optimizing your title tags, you can help search engines understand what your page is about and rank it higher in the results pages. Make sure that each page on your site has a unique and descriptive title tag with the main keyword or phrase associated with that page. Additionally, try to keep it under 60 characters, so it doesn’t get cut off in the search engine results.
3. Focus on Keywords: Keywords are phrases or words associated with your content that can help determine its ranking for certain topics. Conduct research to identify which keywords are most relevant to your content and incorporate them into titles, headings, body copy, meta descriptions, and more. Also, consider using long-tail keywords — those three or four-word phrases specific to the topic you’re writing about — to increase your chances of ranking for those terms.
4. Improve Your Site’s Load Speed: Search engine crawlers take into account how quickly a website loads when determining its rank, so if your site is slow, it could be negatively impacting your content’s performance. Test your page’s load speed using tools like Google PageSpeed Insights or WebPageTest, and make improvements to increase the speed as much as possible. This may include optimizing image file sizes, minifying HTML and CSS code, or consolidating files across multiple pages.
5. Increase Internal Linking: Internal linking refers to the practice of including links from one page on your website to another in order to pass authority among them and help search engines crawl your website more effectively. Increasing internal linking is a great way to improve SEO and visibility, as it helps tell search engines which pages are most important on your site. David Skriloff recommends making sure to link from relevant pages or blog posts that can direct users back to the page you’re trying to optimize.
David Skriloff’s Concluding Thoughts
In addition to internal linking, another way to increase your content’s performance is by seeking out external links from other high-quality websites in your industry. According to David Skriloff, this practice, known as backlinking, can help boost rankings for certain keywords and also drive highly targeted traffic to your website. You can reach out to influencers in your field and ask them if they’d be willing to include a link back to your content.